Socio (Managing Director) en Accenture Interactive, y Socio Responsable de Accenture Analytics in SPAI
Marketing and Advertising | Madrid Area, Spain, ES
Experienced Digital Marketing Executive, combining Performance Marketing knowledge with Advanced Analytics
Digital Marketing lead inside Accenture interactive Spain, and also Advanced Analytics team in Spain.
Now with an additional European responsibility. I lead "Personalization" across Europa and Latam. We help companies in every geography to succeed in a broader personalization scope.
To make it happen, we have created a Center of Excelence for Personalization in Madrid that serves across EALA. With a great team that combines different Marketing and Analytics skills, we are able to help in topics like Advanced Performance Marketing (DMP, Attribution Marketing, Programmatic), Optimization (MVT), Real time and machine learning Personalization Engines, and being the last topic the projects around "Customer Genome" that identify the real interests of customers and created for our customers a practical Customer Centricity culture.